Friday, February 20, 2009

What's a Square Bean? Part I

Just what is a Square Bean? We'll you have probably guessed (or been told) the play on words (we sell coffee BEANS and we are on the town SQUARE so...) but maybe you haven't thought about what REALLY makes Square Beans Coffee Company so special. In the next few blogs, I hope to enlighten existing customers and inspire new ones to discover or rediscover an experience that we think is pretty special.

What is it that a lcoal coffee shop really has to offer? Sure we exist to sell coffee and support our family but I truely believe that our real business is making people happy. Thats it. Just a little something to perk up your day, stimulate your senses and maybe your mind.

Sometimes, you just want to grab a fresh brewed black coffee or a skinny vanilla latte on the way to work in the morning and thats OK too.

But it's also about that little luxury that blurs the line of needing and wanting. It's about the coffee shop atmosphere.

The smell of fresh baked oatmeal cookies (nothing like it), the warmth of the fireplace (ok its electric but it looks like the real thing and does give of some heat). It's Kelli smile behind the counter as she whips up your own special concoction known only to you and her. It's Fresh chocolate filled belgian croissants, a hearty homemade quiche, Shelby's lemon poppy seed muffins drizzled with vanilla icing or a juicy slice of Sugaree's strawberry cake. It's coffee grinding and milk frothing in the background mixed with sweet jazz music. It's folks plugging in their laptops and enjoying free WIFI with their cappucino.

It's a place to get away from home or the office for a while. It's a place to go alone and read in an a big overstuffed leather chair by the window (in the glow of a leg lamp of course! - It's a major prize you know!) Maybe with a mocha or chai. It's a place to meet friends, coworkers, business associates, family maybe even a date.

It's fun and relaxing and you may actualy meet some one new. Yes. Real live face to face interaction! You just cant have the same experience over email, iPhone or facebook. visiting over a cup of well made coffee beats them all hands down.

So yes, Square Beans does sell great coffee but don't miss the point of what it really means to be a Square Bean.

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